Available for full time projects

Portfolio

Flash Pack

Led product, growth, and design at Flash Pack — driving the roadmap, launching new product line, and running high-impact experiments powered by an AI-assisted research practice.

+39% conversion+56% landing page CVR in 24h+500% account creationsGrowth ExperimentsAI ResearchProduct Design
Flash Pack project design
🤞 Case study coming soon

Netguru

Owned Netguru’s website as a core growth channel, leading product, design, and experimentation. Scaled a cross-functional team and delivered a soft rebrand across a 60+ marketing org.

+136% mobile conversion+106% careers conversion80% of revenue pipelineGrowth ExperimentsDesign SystemsDigital Branding
Netguru project design
🤞 Case study coming soon

Dealfront

Led design across growth at Leadfeeder, managing a cross-functional team of designers, engineers, and external partners while launching a new brand and website (Dealfront) and driving experimentation across key flows.

+18% demo requests+52% signupsB2B SaaSCreative DirectionGrowth Experiments
Dealfront project design
🤞 Case study coming soon

Led Glass

Led design across growth at Dealfront, managing a cross-functional team of designers, engineers, and external partners while launching a new brand and website and driving experimentation across key flows.

eCommerceCreative DirectionDigital Branding

AXA

Led design delivery across multiple enterprise products for AXA, managing cross-functional teams and shipping complex systems including claim reporting platforms, internal tools, and employee-facing apps.

Product DesignEnterprise UXWorkshops & User Research
AXA project design

Hiring a design leader now?

I'd rather have a 15 min chat with a founder about real problems than sit through a 45 min recruiter screen. Sounds like your kind of hire?

Pawel Hahn
Let's talk