Lead product designer
for SaaS and AI
15 years as a designer, leader and founder across startups and agencies.
Wherever I go, I make the numbers go up.
Case Studies
Flash Pack Case Study
Unlocking conversion with a trust feature built on unused data
Netguru Case Study
How a website nobody owned became the company's growth engine
Leadfeeder Case Study
Shipping a new product under a new brand when every second counted
Looking for a role as a staff designer
where things are messy and nobody
owns the problem
Product design for SaaS and AI
From insight to shipped experiments that move metrics. I move fast, stay hands-on, and ship high-quality work that actually gets used.
Digital branding built to scale
I build brands that feel intentional, not decorative. From brand identity through design systems and governance — aligned from first ad to last click.
User research and designOps with AI
I use AI to speed up research, synthesis, and prototyping. I build workflows that reduce time from idea to shipped product and focus on outcomes, not deliverables.
Scaling teams & design culture
I build and scale teams — hiring, mentoring, and setting the bar for quality. I work closely with product and engineering to keep things moving and ship at a high standard.
From people I've worked with
Consistently brilliant work with exceptional attention to detail — and the ability to ship fast when it matters.
Lee Thompson
Co-Founder, Flash Pack
Consistently brilliant work with exceptional attention to detail — and the ability to ship fast when it matters.
Lee Thompson
Co-Founder, Flash Pack
Pawel executes at a very high standard and can confidently drive strategy forward with minimal input. His blend of design and technical understanding is rare.
Jonny Butler
Head of Marketing, Leadfeeder
Reliable, proactive, and full of energy — Pawel consistently elevates the work and the team around him.
Stephanie Hubner
Head of Growth, GetYourGuide
Pawel turns insights into experiments that ship fast — and consistently move the needle.
Aris Pattakos
Engineering Manager, Flash Pack
Pawel balances pragmatism with quality and always pushes ideas further. Working with him makes the whole team better.
Faris Aziz
Head of Growth, Flash Pack
Always ready to step in and help — Pawel brings a strong sense of ownership and a team-first mindset.
Romana Kuts
Head of Content, Leadfeeder
Awards & recognition
Awwwards
Honorable Mention & Mobile Excellence
CSS Awards
Website of the Day
Employer Branding Summit
Best Career Page in Poland 2022
Worldwide Book Publication
Logoism: Contemporary Logo Design
Hiring a lead or staff designer?
I'd rather spend 15 minutes chatting about real problems
than 45 on a recruiter screen. Sounds good?
