Redesigning Safe & Trust's app to earn trust at first sight

Safe & Trust builds security-first digital products for documents that can't get lost. Its flagship, Sejf Życia, is a digital vault: insurance papers, a last will, the files you'd want your family to reach if something happened to you.

Pre-launch testing gave a split verdict. Testers rated the technology. The design, they didn't trust. For a product that sells safety, that's a big problem.

I was brought in for a UX audit and found the same pattern everywhere: the app told people how safe it was instead of making them feel it.

Registration dragged on for many steps, each packed with questions. Email and phone verification looked identical. Key generation, the most unusual step and the one with the highest stakes, came with no explanation. The key file was just called "private_key", and losing it meant losing the vault. Small things on their own. Together, they made a safe product feel risky.

Onboarding was confusing, and it didn't get any clearer once you reached the app.

The audit earned me the full redesign, so I set the direction: don't kill the momentum. Get people to their first document as fast as possible and let them feel the safety by using it.

That meant cutting registration down to fewer, shorter steps, from the least sensitive data to the most. For the vault, I proposed a new way to store files: shelf, binder, folder. It mirrors how people keep paper documents at home, and lets them file things by how sensitive they are. Trust signals moved to where people actually hesitate, like a key-saving moment that tells you exactly how to keep it safe.

I owned the design end to end over six months. From research and the audit to wireframes for around 100 mobile screens and the final UI. I rebuilt the color palette and gave the app a calmer, cleaner look that matched what it was protecting.

I set up the design system, built the components and wrote the UX copy, because in a product like this the words do half the trust work. Then I worked with the engineers so both apps met App Store and Google Play requirements and felt native on iOS and Android.