I'm a designer at heart 🖤 with a knack for product building and a habit of checking the data

My approach

I go after the problems everyone else has learned to live with.

Designer, leader, founder. Three sides of the same job, and all three taught me how to build a team and what a business can afford. You spend less to get further.

Growth first

I focus on what moves metrics. Everything else is noise.

AI native

I don't just use AI tools. I build the ones other people work in.

Remote, EU

I work remote. I fly in for workshops and offsites.

My recent career

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Oct 2023 – Present

Lead Product Designer

Flash Pack (Tech)

Jan 2024 – Feb 2025

Design Consultant

GetYourGuide (Growth)

Apr 2022 – Sep 2023

Product Design Team Leader

Leadfeeder (Marketing)

Apr 2019 – Apr 2022

Product Design Manager

Netguru (Growth)

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After hours

Hiring a lead or staff designer?

I'd rather spend 15 minutes chatting about real problems
than 45 on a recruiter screen. Sounds good?

Let's talk