The work I enjoy most sits in the messy middle 🚧 where things aren't clear yet, decisions are hard, and nobody owns the problem.
That's where design makes a real difference.
My approach15 years across startups, product, and agencies taught me one thing — focus on what actually moves the needle. I know what to prioritize, and what to ignore.
I've been around long enough to know that great design doesn't scale through individual output. I build teams, shape design culture, and keep creatives close to decision-makers.
I solve problems (others ignore for years) and focus on outcomes — not pixels.
Growth First
Design is a growth lever — with AI, more than ever. I focus on what moves metrics. Everything else is noise.
AI Powered
I use AI to shorten the path from idea to shipped product. Less process, more output, better data.
Remote Native
I thrive in remote teams, but stay close to the work. Happy to fly-in for workshops, offsites, and hands-on collaboration.
Last 5 years
Lead Growth Designer
Flash Pack
Design Consultant
GetYourGuide
Design & Web Manager
Leadfeeder
Design & Web Lead
NetguruAfter hours
Hiring a design leader?
I'd rather spend 15 minutes chatting about real problems than 45 on a recruiter screen. Sounds good?
